It is not only the car-free holiday that counts, but above all the journey by public transport: After all, 80 percent of the CO2 emissions of a holiday are caused by travelling to and from the destination. In this measure, we promote public transport and alternative mobility on site.
KEM measures Zell am See-Kaprun as a KEM region (Climate & Energy Model Region)
The goal in Zell am See-Kaprun is clear: the region wants to become a tourism showcase in terms of climate and energy. Sustainable holidays should not only be a slogan in the future, but should be put into practice: In this endeavour, the region is supported by the Climate and Energy Fund and can proudly call itself a "Climate & Energy Model Region" (KEM).
Eleven focal points: From mobility to regionality
The KEM implementation concept is based on a total of eleven focal points, which will be the focus of attention over the next three years. An important part of the programme is the topic of mobility: a CO2-free holiday should be possible in Zell am See-Kaprun, and sustainable mobility solutions should be created for this purpose. Important steps have already been taken with the Pinzgau Mobility Card and the conversion of some ski buses to electric mobility.
Putting regional products and foodstuff in the spotlight and demonstrating their value is another aspiration of the KEM programme. In addition, Zell am See-Kaprun wants to become an e-bike region and establish itself as a climate and energy congress location.
The 11 KEM measures
Car-free holidays with sustainable mobility solutions
Energy consultation for tourism businesses in Zell am See-Kaprun
The region's businesses are to benefit from know-how, information and comprehensive advisory services provided by energy and mobility advisors. Whenever there are questions in the businesses, an expert comes to the premises and conducts meaningful consultation.
Solar power for cars and hotels - KEM energy communities
Solar power and e-mobility are visible signs of commitment to climate protection. The additional financial support that businesses in the KEM region get for this is particularly interesting.
"Get out of oil" - fuel oil-free tourism region Zell am See-Kaprun
Those who use alternative forms of energy, such as solar power, should also say goodbye to old heating systems. The KEM region supports businesses with advice and shows ecological and economic alternatives to oil heating.
Heat network and waste heat register for Zell am See-Kaprun
Im Bereich Abwärmenutzung und gegenseitige Nutzung von Wärmenetzen liegt größtes Potential verborgen. In der KEM-Region soll bisher ungenutzte Abwärme verstärkt genutzt und betriebsübergreifend eingesetzt werden. Geothermie und Speicherung runden die Abwärmenutzung ab.
Climate-friendly tourism infrastructure
Best practice examples are an inspiration for the entire KEM region: the know-how of the best in the region - whether mountain railways, lifts, hotels or ice rinks - should also be available for other projects in order to make the tourism infrastructure climate-friendly in the long term.
E-bike mobility - making guests and locals "sustainably mobile"
Zell am See-Kaprun wants to develop into a designated e-bike region and make locals and guests sustainably mobile. In this way, the living environment and holiday area wants to say goodbye to traffic jams and long searches for parking spaces, and create sensible mobility alternatives as an e-bike region.
Climate and Energy Congress Resort Zell am See-Kaprun
Networking, know-how and knowledge transfer - the Zell am See-Kaprun region offers excellent conditions for these topics. Other regions are invited to network at events and KEM congresses: This is how we learn how to create a successful future.
Raising awareness, marketing and PR
Communication and raising awareness are essential pillars of the Climate and Energy Model Region. Therefore, the population is constantly informed and can get a picture of the comprehensive development steps at any time.
Sustainable sourcing in Zell am See-Kaprun
The Zell am See-Kaprun region is blessed with an abundant treasury of regional products: awareness of this is to be raised even further by means of a regionally organised procurement chain for businesses, catering establishments and hotels: From the region for the region, the closer the better.