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Why the flair of Zell am See is so extraordinary cannot be said at first glance: sure, the little town is surrounded by high peaks and nestles under the watchful gaze of the majestic Hohe Tauern mountains on picturesque Lake Zell. And yet it is not just the scenic beauty that inspires: around the town square and in the lively pedestrian zone, here in the historic centre where the town parish church and the Vogtturm tower rise into the sky, the pulse of the town can be felt particularly well. Going for a walk or strolling through the town, curiosity draws you into the small shops, you discover souvenirs that you would like to keep for yourself and you simply can't get enough of the decorated shop windows.

Many of the shops in the centre of Zell am See have been part of the region for years and decades. Behind them are families who have built and established their own business with a lot of passion, select the assortment with great care and are completely committed to their customers: From designer fashion to streetwear, from imaginative gifts to high-tech binoculars, from sports equipment to delicatessen and organic cosmetics, the choice on a shopping spree is vast. But all the shops have one thing in common: people who work here are happy to take the time to give good advice and always offer their customers that special extra.

 Wide range of fashion houses | © Korbinian Seifert

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